creating connections over 15 years
About Us
Premium Fruits is a South African based company, founded in 2010 by Frank Venter, that specializes in the sales and marketing of fresh fruit and vegetables on behalf of farmers in all marketing channels: markets, export, retail and direct. They are rooted in their Farmer-First® philosophy, which impacts every aspect of their business, but at heart it is a simple idea: offering farmers the sales edge they need to add value to their business market marketing.
Premium Fruits believes strongly in its value system and culture, and views them as simple but powerful tools that enable it to achieve its vision: to maintain a position of leadership in the fresh produce industry. The values of integrity and accountability are upheld in every transaction. Premium Fruits Vision, Mission, Farmer First® Philosophy and Value Proposition are also followed.
Our core principles are
Premium Fruits is more than just a supply chain; it’s a life cycle. It’s about creating connections – connecting good people with good prices and good quality produce. This is why our relationships are everything; why we’ve mapped out a network of the most committed partners, to bear any load and to do so carefully.
Contact Us
12 Mkuzi St, Mossdustria, Mossel Bay, South Africa
+27710396577
info@premiumfruits.co.za